List building is the key to a regal online presence. Your audiences are your potential customers. Establish the connection with your users with Email, then you can convert the users to be your customers.
Personalise
Show different content based on the context and user segment, targeting different context and persona.
Better experience
Manage the user experience at the large scale based on users segmentation and automation rules.
Integrated in the platform
Integrated with other component of the SmartTrace platform: customer unified profile database, users segmentation, rules based automation, user life-cycle activity tracking, data analysis.