Personalise the customer experience by content, messages, Email, etc
List building is the key to a regal online presence. Your audiences are your potential customers. Establish the connection with your users with Email, then you can convert the users to be your customers.
Show different content based on the context and user segment, targeting different context and persona.
Manage the user experience at the large scale based on users segmentation and automation rules.
Integrated with other component of the SmartTrace platform: customer unified profile database, users segmentation, rules based automation, user life-cycle activity tracking, data analysis.