Data analysis and Insight

Real-time data monitoring and historical analysis, generate more business value from data


Help customers find what they’re looking for; Increase your sales with proactive engagement; Improve customer satisfaction by solving problems faster.

Real-time User Monitoring

Gain insights into the actual experience your users are having on your site and mobile application in real time. Visually monitor your users' customer journey and experience across devices.

Data analysis and Reports

View the Real-time charts including all important user generated events, user activities. Check what is going on about your business.

Channels Performance monitoring

Closely monitoring how well each specific channel is performing. Separating channels individually, gain insights into which are working best and investing in the right sources.

Audience engagement monitoring

Measure the user engagement time and convert rate of content, enable better content optimisation and monetisation.

Funnels analysis

Create, test, and adjust social funnel, sales funnel, marketing funnel. Understanding and improve the website conversion funnel.

A/B Testing

Customer Satisfaction Metrics

User retention, cohorts and churn analysis


Product Popularity Metrics

  • Daily new users (DNU)
  • Daily active users (DAU)
  • Daily cumulative users (DCU)
  • Weekly average users (WAU)
  • Monthly average users (MAU)

Product Quality Metrics

  • User Sticky Factor (DAU/MAU ratio)
  • Churn rate
  • Retention Cohorts
  • User satisfaction: Net promoter score (NPS)

Product Feature Metrics

  • DAU
  • MAU
  • User Sticky Factor (DAU/MAU ratio)
  • Use rate

Content Consumption Metrics

  • Consumption Metrics: Page view (PV)
  • DAU, MAU
  • Consumption Time

Content Quality Metrics

  • Content engagement score
  • Content convert rate
  • Critical path score
  • Sharing score

Email/Message Metrics

  • Send number
  • Open rate
  • Click rate

Finance Metrics

  • Customer Acquisition Costs (CAC)
  • Customer lifetime value (CLV)
  • Gross Merchandise Value (GMV)
  • Monthly recurring revenue (MRR)

Event/Action Metrics

  • User defined event/actions metrics